Media Matters

Media

Matters

We’re Bullseye. A trusted, independent, accredited NZ media agency with a 30-year legacy of building creative media solutions that deliver real-world results.

A busy city intersection with many pedestrians crossing the street in front of tall buildings. Prominent digital billboard displays the logo of Bullseye Media, with other storefronts visible, including a Unichem Pharmacy.
A bullseye target pattern with concentric circles in red and black.

As trusted media advisors, we excite and delight our partners by empowering and navigating brands through an increasingly complex media market. We deliver expert business acumen, meticulous attention to detail, and market-leading knowledge derived from 30 years as Bullseye.

Loud, Proud. 100% made in NZ - Unmissable. Timely. Proven

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To stand out be noticed.
In the right place at the right time. Each and every time.

A woman with long hair and a dress, pointing her thumb towards herself, at a professional event or conference, with several people and equipment in the background.
A woman in a black dress with a name badge pointing at a man in a white lab coat in an office setting with a golf simulator and children playing behind her.
Screenshot of The New Zealand Herald website featuring sports news and advertisements, including the Hutchwilco Boat Show and various other sporting events.
Screenshot of The New Zealand Herald website with a black and white theme, showing sports news including a headline about Ardian Savea and rugby players, along with various circular advertisements and sections for sports events and tips.
Three smartphones displaying a digital magazine called Baby Show, with a blue background and a large white dollar sign promoting a contest to win a 10K prize. The screens include furniture images and a purple podcast player.
Three smartphones displaying a webpage for BabyShow, a pregnancy and toddler magazine, with a contest to win $10,000. The pages include articles, advertisements, and an audio player.
Billboard advertisement for Ed Sheeran's new album titled "PLAY" featuring a smiling Ed Sheeran in a pink jacket, with event details for a concert in New Zealand at Go Media Stadium on January 16 and 17, 2026.
Black and white poster in an indoor setting promoting Ed Sheeran's new album, titled "PLAY," with details about a concert at Go Media Stadium in New Zealand, scheduled for January 16th and 17th, 2026.
A group of people in a meeting room, with four men visible, sitting around a table and talking. One man, with a bald head and gray beard, is sitting at the head of the table with a laptop, while others have notebooks and phones.
Red and black concentric circles resembling a target.

What we do

Bullseye is a Full Service Accredited Media Agency . As a key and trusted partner, Bullseye builds out effective media strategy for your business. It pulls in key media supplier partners to execute media plans that optimise to an agreed business objective. It negotiates best in market ad rates to effect real change. It forms key partnerships with media to present creative and innovative ways to stand out and be noticed.

Strategic Growth & Innovation: Our intent is to deliver bespoke, data-driven media strategies that defy traditional constraints, ensuring maximum ROI for our partners through agility and innovative, award-winning, creative media solutions.

Client Partnership & Transparency: We are committed to fostering transparent, collaborative partnerships where our clients' success is paramount, providing unparalleled, honest insights and proactive media management that drives long-term business growth.

Local Expertise & Agility: As a proudly independent NZ agency, we leverage our deep understanding of the local landscape to deliver agile, high-impact campaigns that resonate with Aotearoa’s diverse audiences, staying ahead of digital trends.

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Logo with large white letters 'LED' and the text 'Lighting Direct' underneath, on a black background.
Empty white background with no visible objects or details.
Logo for the Hutchwilco New Zealand Boat Show with bold white text on black background.
White text spelling 'MUUTO' on a black background.
A modern kitchen with white cabinets, stainless steel appliances, and a wooden countertop.
Logo with sound wave graphic and the word 'CRESCENDO' in white text on a black background.
Logo of the Commercial Communications Council with a circular design and the organization's name.
Handwritten style text that says 'The Food Show' in white on a black background.
Text graphic with the words 'BabyShow' in cursive, and 'PREGNANCY · BABY · TODDLER' in uppercase underneath, all on a black background.
The image is blank with a white background.
Text reading 'Yamaha' in white on a black background.
The image displays the logo of Generate, with the website URL generatewealth.co.nz below it, on a black background.
Logo for the Waikato Home & Garden Show in white text on a black background
The Crescendo logo featuring a stylized sound wave graphic to the left of the word 'CRESCENDO' in bold white letters on a black background.
Black and white portrait of a middle-aged man with a beard, bald head, wearing a black shirt, smiling slightly, against a black background.
Red and black concentric circle target design on a black background.

Craig Spillane

Owner and Director of an award winning Independent Accredited Media Agency, Bullseye Media Ltd. With a passion for media, Craig has operated Bullseye since April 1997 . His agency represents local and international clients with particular experience around retail engagement, financial service sector , event and entertainment brands. Coming from a strong retail background ( the frontline for business ) Bullseye has a real strength and reputation for effective thinking, creative solutions and highly competitive media buying. Craig sits on the Commercial Communications Council NZ Media Committee. Craig also works with Crescendo Trust and Crescendo Entertainment developing strategies with a social conscience for youth around sound production, music and creative pathways.

" For more than three decades, brands have relied on the independent counsel and industry-respected knowledge of Bullseye to navigate complex media markets and effect real change"

Our work

Some recent media work in market. Proud , Loud and 100% NZ Made.

Screenshot of a news website homepage with headlines about oil prices, political updates, a wedding shooting in France, and other top stories. The site features a black header with the logo 'The New Zealand Herald,' navigation menus, and a prominent blue advertisement for KiwiSaver providers featuring two smiling people in blue uniforms.
A promotional image celebrating 50 years of Lighting Direct, featuring a woman in a brown suit, a modern interior with a textured concrete wall and a wooden wall with a hanging geometric light, along with logos of Lighting Direct, The Block NZ, and a ZRE logo.
Screenshot of The New Zealand Herald website with headlines about sports news. Banner ad at the top features two children on an inflatable boat in the water, with Yamaha outboard motors on each side of the webpage.
Two digital banners advertising Generate KiwiSaver. The top banner shows a woman in a pink top holding a golf club in a medical or research setting, with the Generate logo and website. The bottom banner shows three people in blue shirts with the Generate logo, standing confidently, with a light blue background and text encouraging joining KiwiSaver.
Billboard advertisement for Miley Cyrus's album 'Bangerz' showing a woman blowing a bubblegum bubble, set against a city street with a green traffic light and streaks of red and white lights from passing cars.
Billboard advertising the 2025 New Zealand Boat Show at Auckland Showgrounds, featuring a boat and a person fishing, with a blue sky background.
Three smartphones displaying a baby product promotion with a blue background, offering a $10,000 grand prize, and product images at the bottom, including a stroller, playpen, and baby gear.
Laptop displaying the homepage of The New Zealand Herald website, featuring news articles and headlines.
Laptop displaying NZ Herald news website with headline about a bus case involving a community incident, and various other news stories and headlines.
Screenshot of The New Zealand Herald website homepage with news headlines, a live news banner, and advertisements for KiwiSaver investment service featuring two smiling individuals in blue sportswear.
A promotional graphic celebrating 50 years of Lighting Direct, featuring two interior decor photos, a woman in a brown blazer, a modern living room with a pendant light, and logos of Lighting Direct, The Block NZ, and +HReE.
Screenshot of The New Zealand Herald website with news articles, advertisements, and a boat image at the top of the page.
Billboard advertising Miley Cyrus's album 'Bangerz' with a release date of September 18, in an urban setting at night, with blurred red car lights in motion.
See more work →

Let’s Talk

Bullseye welcomes the opportunity to chat all things media.

Perhaps an audit to sound out what your current media footprint is delivering. Challenge thinking. Test a unique market offering. Provide trusted advice.

craig@bullseyemedia.co.nz