At Bullseye, Media Matters.

At Bullseye, we know an effective media plan is about more than placement. We combine strategic insight, market knowledge and strong industry relationships to make every message, channel and media dollar work harder.

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Developing key strategy and planning goals and negotiating best in market ad rates to effect real change as trusted budget custodians. Making every message matter, every channel perform and every dollar deliver maximum impact. Our scope of work entails all traditional and through the line media leverage

Media Strategy. Planning and Buying ( Accredited for All Media )

New media evaluation, sponsorship negotiation and go to market content integration

Media Implementation & Optimisation

Learning and Analysis

Building critical key media relationships

Budget custodians / ROI

Media partners that deliver

Our client partners get to work with the best experienced business leads. We are at the table developing new initiatives with media suppliers born from deep knowledge of our clients ongoing business needs and evaluating new ways to connect with their audiences. We are passionate and engaged media partners.

We turn media noise into meaningful impact through smart strategy, strong partnerships and intentional placement.

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30 Years of Media That Works

For more than 30 years, Bullseye Media has helped New Zealand businesses navigate an ever-changing media landscape. As a proudly independent agency, we've grown through long-standing client relationships, sharp strategic thinking and a commitment to making media investment work harder.

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Trusted by Leading Brands

Three decades in media has given us the opportunity to work with some of New Zealand's most recognised brands, creating campaigns, partnerships and media firsts that have helped businesses stand out.

Bullseye Media has powered award winning first to market media thinking and implementation for a range of local and international business partners across 3 decades for the following clients:

Heritage Hotels as TVNZ first sponsor of “Breakfast TV“

Absolut Vodka

C4 Music Television launch

Festival Mushroom Records

Lighting Direct and The Block NZ

Generate Kiwisaver and Performance

JB HiFi

PlayStation. Brand and 100’s of first party platform games

PlayStation 2 “ The Third Place “

Sony Hardware

Warner Music. Developing media campaigns and programming content for local and international album and tours

Yamaha NZ

Max Fashion, Barkers Mens Clothing and T& T Childrenswear. Developing retailer partner media planning and buying

Our Media Partners

Strong relationships with trusted media owners across the industry.
Helping us place campaigns in the
right spaces for maximum impact.

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BENEFITZ logo with the tagline 'Future thinkers.' on a black background.
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HGTV logo on a black background
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TikTok logo with black background
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MediaWorks logo on a black background
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ZM logo on a black background
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Logo of Māori Television on a black background.
Logo for Living Channel in white text on a black background.
Logo with the word 'flava' in bold white letters on a black background, with a stylized white shape emerging from the letter 'a'.
Facebook logo in white on black background
Black background with white text reading 'BENEFITZ → Future thinkers.'
Otago Daily Times logo with white text on a black background
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Black background with white text 'SUNDAY STAR TIMEs'
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iHeartRadio logo on a black background
Black background with white text that says 'The Hits' in a bold, stylized font.
Pinterest logo on a black background
Logo for Tarana, an Indian radio station, with white text on black background.
Text on black background reading 'Stuff' in white outlined letters
Black background with white text that reads 'MEDIA5'
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Radio station logo for 95 B FM.
TVNZ logo on a black background
Google logo on a black background
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Valmorgan logo in white text on a black background
Black background with white text that says 'THE ROCK.'
Spotify logo on a black background
LinkedIn logo on a black background
More FM logo on a black background
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Let’s Talk

Bullseye welcomes the opportunity to chat all things media.

Perhaps an audit to sound out what your current media footprint is delivering. Challenge thinking. Test a unique market offering. Provide trusted advice.

craig@bullseyemedia.co.nz